LATTAFA PERFUMES
AI-Generated Product Concepts
Exploration and generation of high-end 3D product concepts using generative artificial intelligence and digital post-production.
Art Direction and Generative AI
Leveraging AI tools to quickly conceptualize innovative visuals for luxury perfumery, maintaining precise control over lighting, materials, and composition.
Animation and Motion
Based on the approved static images, a fluid animation was created to bring the scene to life, adding subtle movement to the elements and highlighting the product's atmosphere.
Materials and Composition
LookDev work focused on how light passes through carved glass and refracts in the liquid — the crucial detail that defines whether a perfume render feels genuine or artificial.
Final Concepts
Final pieces designed to work as campaign photography: atmosphere, texture, and a single dramatic key light guiding the eye toward the product.
